Restaurant Marketing
The Process
It all begins with an idea. One of my favorite parts of my job is generating ideas that will wow customers and set us apart from the competition. Each holiday I am tasked with creating a festive milkshake that will get people talking and sharing online! Here is how my process goes…
Step One
- Come up with concept
- Sketch out ideas for shake
- Research potential toppings & figure out
what we can cross utilize
Step Two
- Mockup shake with toppings in Photoshop
- Print out mockup and go speak with bakers
- Order all ingredients bakers will need
Step Three
- Teaches employees how to make shake
- Films content for TikTok & Reels
- Takes photos to turn into eye catching social media posts
Step Four
- Edit photos in Lightroom & Photoshop
- Schedules & posts content on Facebook, Instagram, & TikTok
- Graphic also gets turned into table tents to promote in store
The Finals
The Content
Camera eats first! When it comes to capturing tasty moments there is always planning involved! I am fortunate to work alongside both the owner and the chef to come up with culinary ideas and ways to plate & promote it! Through research & collaboration our combined perspectives have some pretty sweet outcomes!
After concepts and research the Chef makes these ideas come to life! The steps that follow involve choosing the correct plate, snapping the photo & shooting video content! Then back to the office I go to edit before posting it on our socials!
Before & After
The Customers
Nothing is more fulfilling than browsing socials to find some absolute gems of photos taken by our very own customers! It’s difficult to create something that people will stop and take a photo of before diving in! Here are some of my all time favorite guest photos!
